From Code to Customers: My Path Into Product Management
Lessons from building 200+ projects, startups, and now managing products at scale
Hello and welcome! I’m Kevin Singh, and this is the first post on my Substack.
I’ve decided to use this space as a journal of sorts — a mix of reflections, case studies, and lessons from my work in product management, design, and digital growth. If you’re someone who enjoys unpacking how products are built and scaled, I think you’ll feel at home here.
My Backstory
I started out in Computer Science Engineering, fascinated by technology’s ability to solve problems. That curiosity quickly grew into entrepreneurship — I founded a cybersecurity company, conducted training sessions, and even worked alongside government departments on digital forensics projects.
A few years later, I launched Viral Inbound, a digital agency that went on to deliver 200+ websites and marketing campaigns. Running an agency gave me a crash course in leadership, project delivery, and the importance of understanding clients deeply.
My journey then took me into SaaS with Nexweave, where I worked on creating interactive video experiences that personalized how businesses communicated with their customers.
Now, I’m a Digital Product Manager at Selligion Technologies, where I oversee product strategy and manage e-commerce growth across Shopify and Amazon.
Why I Chose Product Management
For me, product management sits at the intersection of business, design, and technology. It’s not just about building features — it’s about understanding what people need, what frustrates them, and how we can create solutions that genuinely make a difference.
What I love most is that it’s both creative and analytical — one day I’m working on user flows, the next I’m analyzing retention metrics, and the day after, I’m aligning stakeholders around a roadmap.
What I’ll Be Sharing Here
This newsletter is where I’ll share:
Case studies — like my MPL churn project or Urban Company root cause analysis.
Lessons learned — from delivering 200+ projects and collaborating with startups.
Ideas and frameworks — that connect growth, product strategy, and design.
Why I’m Writing
Writing helps me slow down and process what I’ve learned. More importantly, it’s a way to connect with others who are equally curious about building better products.
If you’re interested in product management, digital growth, and design thinking, consider subscribing — I’d love to share this journey with you 🚀